Our iconic heart shaped silhouette reimagined as a plush purple vegan leather puffer and turned into the perfect puffy purse. Our puffy purple heart bag features a soft, cushiony body and twin handles with a detachable crossbody strap for versatile styling. She's fun-size, chunky, and love at first sight. Oh how we love this heart shaped purse!

Wear your values, with us.  HOZEN (Japanese for conservation) is luxury rooted in sustainability. All our small-batch, vegan leather products are made from upcycled, recycled, and biodegradable materials that are ethically crafted at a fair-wage factory in Los Angeles.